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Customer relationship management (CRM) is a widely implemented strategy that involves use of technology to organize, automate, and synchronize business processes. It is used for managing a company’s interactions with customers, clients and sales prospects principally sales activities, but also for marketing, customer service, and technical support. It describes wide business strategy of a company including customer-interface departments as well as other departments The overall goals of CRM are to find, attract, and win new clients, and to nurture and retain those clients that the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.
Enterprise resource planning (ERP) systems are used to integrate internal and external management information across an entire organization. It is also used in embracing finance accounting, manufacturing, sales and service, customer relationship management, etc. These activities in ERP systems are automated with an integrated software application. ERP systems can run on a variety of hardware and network configurations, typically employing a database as a repository for information. ERP system also purposes to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.
The information which is needed to manage organizations efficiently and effectively is provided by a system i.e. “management information system (MIS)”. Management information system involves three primary resources: people, technology, and information. The use of this system in analyzing operational activities in the organization distinct Management information systems from other information systems. Academically, the term MIS is commonly used to refer to the group of information management methods tied to the automation or support of human decision making.